Search Engine Optimization (SEO)

Would you ask your house builder to sell your house? Of course not. You would engage a sales professional, such as a real estate agent. Similarly, you can’t expect your website designer to be your salesperson. Many websites cannot be found when people search for generic phrases such as "Sydney dentist" or "Perth plumber". Some can't even be found for their business name. Others are desperate for business and are willing to pay for online advertising. Some try the paid search offerings and give up - because they don't know how to use this online medium. The answer is Search Engine Optimization (SEO).

2-Months Professional SEO Training

• Features
  • Copious printed handouts will enable you to focus on the subject matter instead of taking notes.
  • No programming — suits both marketers and developers.
  • Content is based on real-world, global SEO experience of top websites.

  
  
• Benefits
  • Understand why your website never shows up in a web search and how this can be rectified.
  • Take away powerful checklists that save you the hassle of memorizing hundreds of factoids.
  • Learn how to write in a search-engine-friendly manner that also appeals to humans.
  • Run your own line business

  
  
• Who Should Attend?
  • Students
  • Marketers
  • Web Professionals
  • Business Owners

  
  
• Prerequisites
  • You must understand English. Local languages will not be used for the course delivery.
  • You must have used a web browser.
  • You should have basic knowledge of website construction and appreciation of how the Web works, or you have someone in your organisation who does. Some website jargon is introduced in these courses.

  
  
• Outcomes
  • You get a Certificate of Attendance and an option to attain Certified SEO status.
  • You will gain a thorough understanding of SEO.

  
  

Course Outline

• WHAT IS SEARCH ENGINE OPTIMISATION?
  • DEFINITION
  • GLOSSARY
  • SEARCH ENGINES AND DIRECTORIES
  • HOW SEARCH ENGINES WORK
  • CRAWLERS, ROBOTS, SPIDERS
  • ALGORITHMS
  • SEARCH ENGINE INDEXING
  • RANKING
  • DIRECTORIES
  • WEBSITE ARCHITECTURE
  • STATIC PAGES
  • DYNAMIC PAGES

  
  
• HOW TO BE SEARCH ENGINE FRIENDLY
  • PAGE CODING
  • MANAGING SPIDERS/ROBOTS
  • CRAWLABILITY
  • REWRITING PAGES
  • SUBDOMAINS
  • THEME PYRAMIDS
  • USEFUL LINKS
  • GUESSING THE GOOGLE ALGORITHM
  • CHECKLIST
  • PAGERANK CHECKLIST
  • REALITY CHECK

  
  
• HOW TO BE SEARCH ENGINE FRIENDLY
  • PAGE CODING
  • MANAGING SPIDERS/ROBOTS
  • CRAWLABILITY
  • REWRITING PAGES
  • SUBDOMAINS
  • THEME PYRAMIDS
  • USEFUL LINKS
  • GUESSING THE GOOGLE ALGORITHM
  • CHECKLIST
  • PAGERANK CHECKLIST
  • REALITY CHECK

  
  
• SE-SPECIFIC RANKING
  • RANKING INDICATORS
  • GOOGLE TOOLBAR PAGERANK
  • GOOGLE DIRECTORY PR
  • YAHOO WEBRANK
  • MSN/LIVE SEARCH
  • ALEXA RANKING
  • IMAGES

  
  
• ON-PAGE FACTORS
  • ORIGINALITY
  • FRESH CONTENT
  • WRITING FOR HUMANS
  • LATENT SEMANTIC INDEXING
  • CODING THE PAGE
  • PAGE ELEMENT LIMITS
  • CASCADING STYLE SHEETS (CSS)

  
  
• OFF-PAGE FACTORS
  • RIGHT AND WRONG WAYS TO LINK
  • RECIPROCAL LINKS
  • THREE-WAY LINKS
  • PURCHASED LINKS
  • FREE-FOR ALL (FFA) LINKS
  • LINK NETWORKS
  • REDIRECTED LINKS
  • LINK BAIT
  • TRUSTRANK AND WORTHLESS LINKS
  • QUALITY DIRECTORIES

  
  
• PERFORMING SEARCH ENGINE OPTIMISATION
  • KEEP GOOD RECORDS
  • GATHERING REQUIREMENTS
  • CONVERSION GOALS
  • TAKING MEASUREMENTS
  • SITUATIONAL ANALYSIS
  • BENCHMARKS
  • KEYWORD RESEARCH
  • SEO GOALS
  • COMMERCIAL INTENT

  
  
• IMPLEMENTATION
  • FIXING BROKEN LINKS
  • UPLOADING FILES
  • SITEMAPS
  • IS SUBMISSION NECESSARY?
  • USEFUL DIRECTORY LINKS
  • COMPLAINING TO SEARCH ENGINES
  • WHY BOTHER?
  • HOW TO ADDRESS A COPYRIGHT VIOLATION

  
  
• ADVANCED CONTENT
  • UNDERSTANDING GOOGLE
  • GOOGLE PATENTS
  • DIAGNOSING A “SICK” RANKING
  • DUPLICATE CONTENT
  • CRAWL RATE ISSUES
  • CANONICAL PROBLEMS
  • SUPPLEMENTAL RESULTS
  • FILTERS, NOT A SANDBOX
  • UNDERSTANDING YAHOO
  • TRUSTRANK
  • UNDERSTANDING WINDOWS LIVE SEARCH (MSN)
  • MINOR SEARCH ENGINES
  • ADVANCED KEYWORD RESEARCH
  • KEYWORD EFFECTIVENESS INDEX

  
  
• WEB 2.0 AND THE POWER OF LITTLE THINGS
  • WEBSITE ECOSYSTEM
  • MICRO SITES
  • RSS FEEDS
  • BLOGOSPHERE
  • SOCIAL MEDIA
  • GOOGLE CALENDAR
  • PRESS RELEASES
  • SEO FOR BLOGS
  • SEO FOR CONTENT MANAGEMENT SYSTEMS
  • SEO FOR LOCAL SEARCH
  • SEO FOR MOBILE SEARCH
  • MEASUREMENTS
  • GOOGLE APIS
  • SEO TOOLS
  • FREE TOOLS
  • RESEARCH AND RESOURCES

  
  

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